Instagram Reels Can Be 3 Minutes Long Now

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Meta has resisted longer Reels successful nan past.

Instagram will now fto you upload Reels that are up to 3 minutes long, doubling nan 90-second limit nan level had successful spot before, Instagram leader Adam Mosseri announced today.

He credits today’s alteration to users’ feedback saying that nan 90 seconds “is conscionable excessively short.” That’s a ample turnaround for Mosseri, who said successful July past twelvemonth that nan level wouldn’t prosecute longform videos because it could talk nan platform’s “core characteristic to nexus group pinch friends.”

It too comes arsenic TikTok, which started allowing 3-minute videos successful 2021, is gearing up to spell acheronian connected Sunday successful consequence to an imminent US ban.

Instagram has been slow to bump nan magnitude of Reels — it’s been much than 2 years since it started allowing minute-and-a-half videos. The institution has tested extending nan limit to arsenic overmuch arsenic 10 minutes but has held disconnected connected rolling that out, leaving nan expertise to position agelong videos to non-Reels posts.