Netflix's New Chapter Means Price Hikes And Record-high Subscriber Growth

Netflix announced that it's raising subscription prices again—and that it will nary longer uncover subscriber numbers connected its quarterly reports.

"As we proceed to put successful programming and coming overmuch worthy for our members, we will occasionally inquire our members to net a mini overmuch truthful that we tin re-invest to further amended Netflix," Netflix wrote successful a missive to shareholders.

The modular rank pinch ads will summation from $6.99 to $7.99, nan modular monthly rank without ads will summation from $15.49 to $17.99, and nan highest-tier rank pinch 4K video will jump from $22.99 to $24.99. The worth increases return effect connected Tuesday.

Netflix past raised prices for its modular strategy without ads successful January 2022.

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This ushers successful a caller conception for nan company, arsenic nan streaming elephantine too disclosed Tuesday that it added a record-high number of subscribers for nan past 4th of 2024, astir double master projections.

According to Barron's, Netflix gained 18.9 cardinal paid memberships successful nan 3 months ending successful December, nan biggest jump successful subscription additions successful its history and supra projections of 9.8 cardinal paid subscriptions for nan quarter.

Netflix vanished 2024 pinch 304 cardinal subscribers.

The streaming elephantine is nary longer sharing subscriber numbers arsenic information of its quarterly reports aft this one. According to a erstwhile missive to investors successful nan first 4th of 2024, Netflix says nan alteration is information of its evolution.

"As we've evolved our pricing and plans from a azygous to aggregate tiers pinch different worth points depending connected nan country, each incremental paid rank has a very different business impact," nan missive reads. "It's why we stopped providing quarterly paid rank guidance successful 2023. [Starting] pinch our Q1'25 earnings, we will extremity reporting quarterly rank numbers and ARM [average gross per member]."

Related: Is Netflix Raising Prices? Analysts Predict Yes arsenic Company Posts Earnings

Netflix's occurrence is owed to its action of celebrated shows and movies. According to nan shareholder letter, nan show Squid Game play 2 is accelerated becoming 1 of Netflix's most-watched original seasons, nan Jake Paul vs. Mike Tyson conflict was nan most-streamed sporting arena ever, and Netflix delivered nan 2 most-streamed NFL games successful history unrecorded connected Christmas Day.

Netflix is readying to proceed nan momentum successful 2025 by releasing caller seasons of its biggest shows, including Squid Game, Wednesday, and Stranger Things.

Still, Netflix isn't resting connected its laurels.

"We judge we narration for small than 10% of TV viewing successful each authorities successful which we operate, each of which suggests a agelong runway for maturation arsenic streaming continues to turn astir nan world," Netflix wrote successful its astir caller shareholder letter.

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