Want More People To Actually Listen To Your Podcast? This Platform Beats Apple And Spotify With 1 Billion Podcast Viewers Every Month.

If you personification a podcast that is struggling to break done nan sound of nan millions of shows retired location connected Apple and Spotify, beryllium judge you're not overlooking nan podcast distribution level that rules them all: YouTube.

Bloomberg reports that complete 1 cardinal group watch and/or comprehend to podcasts connected YouTube each month, making it nan astir celebrated U.S. activity for podcast shows, citing Edison Research.

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Tim Katz, vice president for partnerships astatine YouTube, told nan outlet that YouTube hadn't planned connected this and beautiful overmuch stumbled onto its podcasting superpower.

"Podcasters were organically coming onto YouTube, and users were flocking to their content," Katz said. "At that point, we were like, 'We should bladed in.'"

Katz says that aft seeing an influx of podcasters coming to YouTube, "it was a matter of america pouring immoderate authorities connected it." Creators tin now tag their contented arsenic podcasts, helping nan algorithm work up contented to regular listeners, and Katz says nan level is exploring ways for podcasters to make money from their shows.

According to YouTube's statistics, viewers watched overmuch than 400 cardinal hours of podcasts each play successful 2024.

So, if you personification a podcast, move connected nan cameras and extremity hiding down your microphone. YouTube's podcast assemblage is ravenous and quiet for more.

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