What Are Rich Snippets? & How To Get Them In 2025

What Are Rich Snippets?

Rich snippets (also called “rich results”) are Google hunt results that show pinch different details, specified arsenic ratings, images, and prices. These specifications tin thief your webpage propulsion overmuch attraction and traffic. 

Google usually collects this accusation from emblematic codification (structured accusation markup) successful your page’s HTML.

Here’s an illustration of a rich | | snippet:

In nan rich | | snippet illustration above, Google adds an image, rating, reappraisal count, price, and proscription accusation to nan hunt result.

These elements make your webpage overmuch charismatic and informative to imaginable visitors.

In this guide, you’ll study really to get rich | | snippets for your webpages.

But earlier we dive in, let’s spell complete immoderate basics.

Rich Results vs. Rich Snippets vs. SERP Features: What’s nan Difference?

“Rich snippets” and “rich results” mention to nan aforesaid thing: enhanced Google hunt results that show different information. “SERP features” is simply a broader people that includes rich | | snippets and different non-standard hunt results, for illustration knowledge panels and image packs. 

Let's break down each term:

• Rich snippets: Search results that spot different data, specified arsenic prima ratings, reappraisal counts, merchandise prices, aliases images. 
• Rich results: Another word for "rich snippets." and "rich results." Google uses immoderate names interchangeably.
• SERP features: Any non-standard hunt result. This includes rich | | snippets, knowledge panels, video carousels, and image packs. 

How Rich Snippets Help pinch SEO

Rich snippets don’t consecutive effect a site's ranking, but they tin indirectly amended SEO. These enhanced listings guidelines retired successful hunt results. They beforehand overmuch clicks, which tin summation your integrated click-through complaint (CTR). High CTR often signals to Google that users find your consequence relevant, which whitethorn amended your ranking complete time. 

Let’s reappraisal 2 types of hunt results.

Your emblematic hunt listing:

And a Google rich | | snippet:

The rich | | snippet is overmuch visually appealing to a personification looking for a trusted roasted chickenhearted recipe. 

Plus, location is beardown grounds suggesting that Google looks astatine click accusation to find rankings. If your pages propulsion overmuch clicks, they whitethorn gradually summation amended positions successful hunt results.

Structured accusation constitution too helps Google amended understand your page content. When Google understands your contented overmuch clearly, your page tin rank amended for applicable queries. 

Pages pinch invalid strategy accusation won’t look arsenic rich | | snippets. So it’s important to find and spread these issues.

Open nan instrumentality and set up a afloat audit of your website.

Once complete, spell to nan “Issues” tab and hunt for “structured.” 

Click nan “Why and really to spread it” nexus for guidance.

How to Get Rich Snippets

Follow these steps to get rich | | snippets:

1. Choose an owed rich | | snippet type
2. Create and adhd strategy accusation to your pages
3. Validate your strategy data

1. Choose an Appropriate Rich Snippet Type

Google supports many rich | | snippet types. Pick nan ones that lucifer your content. 

Common types include: 

Product Markup Snippet

Displays cardinal merchandise accusation for illustration price, availability, and ratings. Ideal for e-commerce sites aliases immoderate webpage that features products for sale. 

Review Snippet 

Review snippet displays prima ratings successful hunt results. This snippet is cleanable for immoderate page that contains reviews for products, recipes, courses, aliases moreover businesses. 

Here's what nan reappraisal snippet looks for illustration successful hunt results:

Recipe Snippet

The look snippet showcases cardinal look specifications for illustration cooking time, reviews, and ratings consecutive successful hunt results.

The look markup is cleanable for nutrient blogs and look websites.

Organization Snippet

Organization snippet displays cardinal accusation for illustration your business’s logo, description, relationship details, societal profiles.

Like this:

For businesses and nonprofits, having an connection snippet tin make a beardown first belief connected imaginable customers aliases stakeholders who find you done search.

Video Snippet

Video snippets are enhanced hunt results that show a video thumbnail, title, duration, and timestamps consecutive successful Google’s hunt results.

Like this:

These snippets beforehand higher click-through rates because they show users a ocular preview of nan content, helping them find whether your video is applicable earlier they click.

This type of snippet is applicable if you surface video contented connected your website.

Article Snippet

Article snippet displays cardinal accusation astir your article, specified arsenic nan publisher, title, and thumbnail image, consecutive successful hunt results. 

Like this:

If you group news articles, blog posts, aliases sports sum connected your website, article markup is simply a smart choice.

2. Create & Add Structured Data Markup to Your Pages

After choosing your rich | | snippet type, create and adhd strategy accusation markup to your pages.

Try Google’s Structured Data Markup Helper:

1. Open the tool. Select your desired snippet type, and participate your page URL. Then click “Start Tagging.” 

For this example, we’ll create merchandise strategy accusation markup. 

The instrumentality will propulsion nan webpage’s URL into nan “Tag Data” view:

In this example, this will beryllium a merchandise snippet for MacBook Pro. So we’ll spot elements for illustration nan product’s name, price, image, brand, logo, etc.

2. Select aliases point different elements connected nan page. The instrumentality will punctual you to delegate tags to those elements.

For example, to adhd nan product’s name, point nan punishment of nan merchandise and premier nan “Name” tag:

To adhd nan price, point nan worth and premier nan “Price” tag:

The instrumentality adds each nan accusation to nan correct expanse arsenic you work. 

Tag arsenic galore elements arsenic possible.

3. Once you’re done, click “Create HTML.” 

The instrumentality will make a strategy accusation markup codification connected nan broadside panel.

4. Copy aliases download nan code. Then paste it successful nan <head> conception of your page.

Don't want to woody pinch your website code? If you're utilizing WordPress, plugins for illustration Yoast SEO aliases Rank Math make adding strategy accusation simple.

We propose Rank Math. It's free, user-friendly, and handles astir communal strategy accusation types.

Here’s really to adhd strategy accusation utilizing Rank Math:

In nan WordPress dashboard, spell to nan position you want to adhd strategy accusation to.

Scroll down to nan Rank Math conception beneath nan contented editor. And click nan "Schema" tab.

Select your strategy accusation type (Product, Article, Recipe, etc.). And tin successful each required fields.

Update aliases group your content.

3. Validate Your Structured Data

Use Google’s Rich Results Test to cheque if your strategy accusation is correct: 

Enter your URL into nan instrumentality and click “Test URL.”

The instrumentality will show nan strategy accusation it recovered successful nan “Detected items” conception of nan results page.

If your markup receives a informing aliases has invalid items, premier nan rich | | snippet type for overmuch details:

The instrumentality highlights immoderate invalid items to fix. As bully arsenic missing fields that are optional.

Monitor Your Rich Snippets pinch Semrush

If you usage Semrush, the Site Audit instrumentality tin too show strategy data. Set up a task and tally a afloat crawl of your website.

Once nan crawl is complete, navigate to “Markup” and click “View details.”

You’ll spot pages pinch markup and nan number of pages pinch invalid strategy data:

In nan “Structured accusation items” widget, premier “View each invalid items.” 

Next, premier nan tag fastener to proceedings your page successful nan Rich Results tool.

This will unfastened Google’s Rich Results Test and automatically commencement to proceedings your page for strategy accusation issues.

And return nan results. 

Following these steps tin amended your chances of earning rich | | snippets. And bring overmuch postulation and amended SEO performance.