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The twelvemonth 2024 was a memorable 1 for Ace Hardware: It marked nan company's 100th twelvemonth successful business. Any milestone time is an opportunity to regroup, and CEO John Venhuizen guided nan retailer co-op to zero successful connected ways it could amended work its "neighbors," arsenic nan institution calls its customers. Some measures mightiness beryllium invisible to anyone extracurricular nan company, but 1 awesome alteration will reshape nan measurement "neighbors" shop crossed nan country.
Ace continued to turn its trading to bring overmuch customers to nan brand. It too accrued and improved its subordinate training — truthful that erstwhile those customers are successful nan store, nan squad members tin proviso them pinch each nan thief they petition to execute their home-improvement goals. Ace too worked pinch FranklinCovey consultants to create a amended activity betterment program. These updates spread nan institution for what Venhuizen sees arsenic nan "three battles we must costs to triumph nan portion war. Namely: service, convenience, and quality."
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The astir visible alteration for Ace's centennial, though, was its caller shop concept. It's called Elevate3 Ace, and it launched successful August 2024. Its extremity is to create a overmuch digestible acquisition for customers, pinch shops emphasizing 4 categories (paint, power, backyards and barbecue, and location preservation) and too featuring "brand shops" dedicated
to nan astir acquainted manufacturers (including Weber, Stihl, and DeWalt). The institution plans to put $1 cardinal successful caller and remodeled stores complete nan adjacent 5 years, adding 170 to 200 caller stores and remodeling 280 to 300 existing stores each year.
Better serving nan stores' communities intends doing overmuch for franchisees too. For example, nan institution offers free inventory to banal precocious opening stores. "We put our money wherever our rima is," Venhuizen says.
By galore indications, each this alteration is making an impact: Digital income grew by double digits successful nan past year; 87% of Ace customers rated their shop pinch 5 retired of 5 stars; and nan Elevate3 Ace pilots personification shown a important betterment successful customer satisfaction. The institution is successful nan Franchise 500's Top 10 for nan 3rd twelvemonth successful a row, and clinched its 10th consecutive twelvemonth arsenic No. 1 successful its category.
"Turns out, serving your neighbors bully ne'er goes retired of style, nor does it spell void of opportunity," Venhuizen says. "We consciousness blessed to beryllium successful nan business of serving others."
Related: Would You Turn Your Small Business Into a Franchise? Here's Why Everyone From Hardware Stores to Hot Dog Shops Are Doing It.