Amc’s Free Stubs Membership Tier Is Getting A Little Sweeter

In a bid to get moreover overmuch group regularly coming backmost to nan theater, AMC is rolling retired a caller group of perks for nan cheapest (read: free) tier of its loyalty rewards program.

Though AMC doesn’t look to beryllium getting free of nan original Insider level of its AMC Stubs membership, nan theatre concatenation announced coming that it’s introducing a caller Premiere Go! tier that will relationship subscribers moreover overmuch benefits. In summation to discounted tickets connected Tuesdays, free (large) popcorn refills, and entree to AMC theaters’ privilege lanes, Premiere Go! members will summation doubly nan magnitude of AMC points (which tin beryllium redeemed for overmuch discounts) for each dollar spent. 

Unlike nan Insider tier, Premiere Go! Subscribers’ points won’t expire. But for illustration nan Premiere ($17.99 / year) and A-List (the monthly worth varies by location) tiers, group utilizing Premiere Go! will too beryllium tin to upgrade nan size of their popcorn and fountain drinks astatine nary further cost. To spell a Premiere Go! member, you’ll personification to spot astatine slightest 8 movies a twelvemonth aliases summation 5,000 points, and erstwhile you do, you’ll support nan position done nan entirety of nan adjacent year.

In a connection astir nan caller tier, AMC’s elder VP of trading Ellen Copaken described it arsenic a measurement of offering customers “an breathtaking and achievable pathway to unlock enhanced rewards simply by enjoying nan movies they love.”

Everything astir nan caller tier feels for illustration AMC is trying to get overmuch group to spot signing up for Stubs’ A-Tier, which launched backmost successful 2018 arsenic a nonstop consequence to MoviePass. And fixed really MoviePass’ bequest conscionable became moreover overmuch tarnished by erstwhile CEO Mitch Lower pleading blameworthy to fraud, Stubs is astir apt looking a batch overmuch charismatic by comparison now.